(xizmat ko‘rsatish belgisi) – Tovar belgisi va xizmat ko‘rsatish belgisi (bundan buyon matnda tovar belgisi deb yuritiladi) bu bir yuridik va jismoniy shaxslar tovarlari va xizmatlarini (bundan buyon matnda tovarlar deb yuritiladi) boshqa yuridik va jismoniy shaxslarning shu turdagi tovarlaridan farqlash uchun xizmat qiladigan, belgilangan tartibda ro‘yxatdan o‘tkazilgan belgilardir. Tovar belgilari yakka tartibdagi va jamoaviy bo‘lishi mumkin. Alohida yuridik yoki jismoniy shaxsga tegishli tovar belgisi yakka tartibdagi belgi hisoblanadi. Yuridik va (yoki) jismoniy shaxslar birlashmasining ular tomonidan ishlab chiqariladigan va (yoki) realizatsiya qilinadigan, bir xil sifatga yoki boshqa umumiy tavsiflarga ega bo‘lgan tovarlarini belgilash uchun mo‘ljallangan tovar belgisi jamoaviy belgi hisoblanadi. Tasvirlar, so‘zlar, muayyan shakl tarzidagi belgilar va boshqa belgilar yoki ularning istalgan bir rangdagi yoki turli rangdagi jamlama ifodasi tovar belgilari sifatida ro‘yxatdan o‘tkazilishi mumkin.
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